So, it’s time for a new, innovative approach to promoting your business. Rather than taking out a regular old print advert or trying to figure out the mysteries of impressions and conversions with online advertising, you’ve decided to invest your marketing spend in something tangible and solid that will remind your customers of your brand every day.
But then, the big question remains: what product can you make that customers will actually use? After all, there’s no point making promotional products if they’re just going to be stuck in a dusty drawer.
Here are our top seven most useful promotional products that customers will love and use each and every day, giving you the best bang for your marketing buck.
Stylish professional pens
Whether you’re targeting Managing directors or sixth-form students, you can’t go wrong with a sleek, branded pen to keep your product top-of-mind every time a customer has to jot anything down. It’s also an affordable option that can be custom-designed in different styles and colours to suit your customers’ tastes and your company branding.
Personalised tote bags
Giving out promotional cotton tote bags at trade shows or exhibitions is a great option, not just because of the large print area for maximum brand exposure, but because, unlike carrier bags that get chucked away after one use, branded totes are eco-friendly and can be used for years.
Printed mugs
Promotional mugs are incredibly useful at home or in the office and make a brilliant gift for clients—who doesn’t enjoy a hot cuppa at least once a day? Even when they’re not being used, branded mugs still make an impact just sitting on your customer’s desk at work.
Logo bugs
If you’ve got a playful, out-of-the-box brand, Advertising logo bugs are fun, quirky promotional products that are great giveaways for kids (and adults!). They’ve been selling like hot cakes for over 25 years, and are guaranteed to make your business stand out.
Printed lanyards
Like the Ad loop keyrings, custom-printed lanyards will get your logo seen day in and day out, and they’re super handy for customers who are always on the go, or just prone to losing their keys! Not only this but they are a great way to raise awareness at exhibitions and trade shows (you won’t lose your ID badge either!)
Branded t-shirts
Classic branded t-shirts are ideal for team and fundraising events where you can make a powerful impact and send a strong brand message by having everyone wear the same t-shirts. The large print area also gives fantastic brand exposure, and like the gift that keeps on giving, printed t-shirts will keep on promoting your business long into the future.
Customised Ad Loop keyrings
Branded Ad Loop keyrings are much more practical than your average traditional keychain, they make the perfect giveaway at conferences and exhibitions and of course, Ad loop keyrings get your logo seen whenever your customer leaves the house.
Have a think about your target market, what they enjoy, what they do every day, and what they’re likely to get the most use out of, and then get cracking on ordering creative, practical promotional products to make your logo a part of your customers’ daily lives. Visit us at hotline.co.uk to find out more.