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Promote your brand with printed magnets!

Written by Chris Lowe

Did you know that the average household will keep a fridge magnet for six to eight years?  Hence the reason why these promotional products have secured a winning place in our top three promotional products of all time, here at Hotline.co.uk.  Think about how many times you visit the refrigerator or open that filing cabinet in the office… that bold company logo and handy contact details just keep jumping out at you at every opportunity, reminding you ‘Hey, we are here if you need us.  What a superb advertising tool.  Yes, you could go with the industry’s biggest player – the promotional pen, but isn’t everybody giving these away?  Why not try something a little different this Spring and be first out of the starting blocks towards the finish line?

Promotional fridge magnets have numerous advantages.  They can be custom printed with any design, logo or image which means full rein where creativity is concerned, not to mention an effective ‘call to action’ and a great way to build brand awareness amongst existing and potential customers. They also come in a wide range of sizes, shapes and full colour prints, unlike the static promotional pen.  Their versatility is a cut above the rest… they are easy to distribute and can be mailed with other correspondence or simply placed in a goody bag at a trade show event. It’s worth mentioning that the quality of fridge magnets have dramatically improved over the last decade and they have become a serious contender in the battle for the most popular promotional giveaway.

So here are Hotline’s top three best-selling magnets:

#1:  Small, Medium and Large sized fridge magnets

Magnets are a great way for small businesses to advertise their products and services.  Take the example of an electrician.  Designing a vibrant lightbulb shaped magnet with your company logo and contact details is a great way to remind people who you are in their hour of need. A plumber or heating engineer could place a magnet on their customer’s boiler, providing a constant reminder of who to call when they have no hot water! Other popular magnet-using firms include takeaway companies, taxi services and garages!

As you can see these particular low cost promotional magnets have huge advertising potential.  Choose from various shapes including circles, flags, houses, keys, stars… the list goes on and if none of these take your fancy then they can be customised to your requirements.  They are manufactured using flexible PVC magnetic material that is bonded to card stock and then professionally finished with a gloss laminate.  Not only do they look great, they are durable and robust providing great value for money.

#2: Fridge Magnet and Pen

Wow… here’s a double whammy!  The Bonnie and Clyde of the promotional industry.  What can go wrong with the two best-selling promotional products of all time? A guaranteed winner with your client!  This clever combination consists of a flexible magnetic sheet with a free dry wipe marker attached to it. Functionality and practicality rolled into one. 

These magnets can be printed in full digital colour and have an impressive express lead time of only four days. If you are one of those people that leave things to the last minute but need to impress your peers then this is the magnet for you!  Just make sure you include the basics: your company name, logo and contact details…  if you can add a clever message or ‘call to action’ that may prompt a customer into contacting you – even better!

#3: Fridge Magnet Clip

Number three on the list is a personal favourite here at Hotline – the Fridge Magnet Clip.  We love it because it does what it says on the tin!  It’s both a magnet and a handy clip to hold documents on to your fridge/metallic surface.  How many times have you cursed a magnet for not being strong enough to hold a number of documents at once? Well, here is the solution.  This magnet is new to our 2017 range and has proven to be a popular choice amongst our customers. Use the clip for loose notes, receipts and papers.  A great way to keep them tidy and all in one place.  There are three standard shapes to choose from each boasting a large print area to really shout about your product or service!  We particularly love the phone shaped one!

So there you have it… three of our bestselling magnets. Why not magnetise your audience today and give them something a little different for Spring 2017? 

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