Promotional Product Ideas

A notebook, a pen and a water bottle or mug cover the basics and are used from day one. If your budget allows, a bundled gift set in a branded box creates a more considered first impression without requiring you to source and assemble individual items.

The most recognised certifications are GRS (Global Recycled Standard) for recycled content, FSC for sustainably sourced wood and paper products, GOTS for organic textiles and OEKO-TEX for products tested against harmful substances. If a product in our range carries one of these, it will be noted on the product page. If you need certification documentation for a procurement process, ask us and we'll provide it.

Yes. We have a dedicated range of eco-friendly promotional products made from recycled, organic or sustainably sourced materials. You can browse that range on our eco products page.

Start with what's going in it, who's carrying it and how long it needs to last. A light cotton tote suits an exhibition giveaway, a heavier bag with a base suits a delegate bag, and a laptop bag or rucksack suits staff and speakers who'll use it every day. The dimensions, fabric and branding area are on every product page.

The one your audience actually keeps, which depends more on the audience than on the product category. Structurally, items used frequently, used in front of other people and built to last perform best, which points towards bags, drinkware, clothing and permanent desk items. Single-use and novelty items perform worst, because an item that is discarded generates almost no impressions regardless of how little it cost.

Four things cover it: a notebook and pen, a water bottle, the practical information delegates need on the day, and one item worth taking home. Add a snack if lunch is late, and the identification kit if it is not being handed out separately. Anything beyond that is usually filler, and filler is what makes a bag heavy enough to be abandoned under a chair.

Start from what you want the item to say rather than from what you can afford to print on. Annie at Pink Sisters Wellbeing Club put it as "be really intentional with what you choose, it's more than just putting your logo on something". In practice that means picking something your audience would want even without the branding, then branding it well.