Intact: Branded Mugs, Bags and Pens for a Community Charity in Preston
Hotline sponsored branded mugs, tote bags and pens for Intact, a Preston community charity using merchandise to get...
Hotline sponsored branded mugs, tote bags and pens for Intact, a Preston community charity using merchandise to get local people asking what it does.
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View allHotline Promotional Products sponsored branded mugs, printed tote bags and printed pens for Intact, a community charity in Preston supporting local families with a focus on mental health and wellbeing. The items were handed out at community events including Intact's monthly One Stop Shop and a World Mental Health Day event, to get local people asking what the centre does.
| Name | Description |
|---|---|
| Client | Intact, a community charity in Preston |
| Sector | Community support, families, mental health and wellbeing |
| Product | Branded mugs, printed tote bags, printed pens |
| How it was funded | Hotline sponsorship |
| Used at | Intact's monthly One Stop Shop in Preston, and a World Mental Health Day event |
| The problem it addressed | Local awareness. People in the area did not know the centre existed |
| Result | ntact's monthly One Stop Shop in Preston, and a World Mental Health Day event |
The problem was not fundraising, it was being unknown
Most charity merchandise is bought to thank people or to raise money. Intact's brief was different, and it is a more common problem than the first two.
I personally felt that merchandise with our eye-catching brand on would last in people's memories longer.
A community centre only works if the people who need it know it is there. Leaflets reach the people who already pick up leaflets. A branded mug on a desk or a tote bag in a supermarket is seen by people who have never been to anything the charity has run.
It made people ask the question of what Intact is about and started a discussion about the work that we do.
If that is your problem, it changes what to buy. You want items that get used in public or in front of other people, rather than items that get used privately. A tote bag and a mug both qualify: one goes out into the town, the other sits on a desk in an office where colleagues see it. The brief is not what will people keep, it is where will people see it.
Products featured in this sponsorship
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Put what you do on it, not only who you are
The tote bags carried information about Intact's programmes as well as the logo.
That is worth copying. A logo tells somebody your name, which is only useful if they already know what the name means. For an organisation nobody has heard of, a name alone gives a stranger nothing to act on. A line explaining what you do, or a web address, turns the item from a reminder into an introduction.
It's engaging people in the local area to attend the Centre and creating discussion about what Intact offers.
There is a limit to it. A tote bag covered in text is a tote bag nobody carries. One clear line and the logo is usually the most that works, and the point is to prompt the question rather than answer it in full.
Intact also made a point about the sponsor's side of the arrangement:
Not only does it create awareness of the work that Intact does, but it also creates a talking point for the business working in partnership.
Our guide to promotional products for charity events and fundraisers covers ordering on charity funds, and how to choose promotional products for an event covers matching a product to the audience.
Every product page shows its own price at the quantity you enter, its minimum order and its guaranteed delivery date, before you speak to anyone.
To see what is available, browse our branded mugs, our tote bags or our charity and community merchandise.