Promotional Product Case Studies

Put a unique short URL or QR code on the item so arrivals can be identified in your own analytics, print a code that can be redeemed, and add a "how did you hear about us" field to your enquiry form. Track whether the item gets reordered, which is the most honest signal available. Most importantly, decide what would count as success before you order rather than after, because that is what makes the result interpretable.

Usually five to eight, once you count longest drive, nearest the pin, best individual, best team and a raffle or auction. That is why prize budgets should be set per prize rather than as a single figure. If the day is raising money, ordering slightly more than the categories require is worth it, because anything spare goes into the raffle where much of the fundraising happens.

Put your name on things that get used in public rather than in private. Intact used branded mugs, tote bags and pens at community events in Preston specifically so people who had never heard of the centre would see them out in the town and ask. A leaflet reaches people already looking. A bag on a shoulder reaches people who are not.

Usually by placing one larger order early in the year rather than several small ones as events come up. The per-unit price falls as quantity rises, there is one artwork round instead of several, and nobody is chasing a delivery three weeks before an event.

Yes, and for an annual event it is a straightforward way to keep it feeling new. The Lucy Rayner Foundation moved from gold printed pens in 2023 to engraved soft-touch pens in 2025 as the theme changed. Changing the branding method rather than the product is usually a cheaper way to raise perceived quality than changing the product.

Usually yes. The Lucy Rayner Foundation's Run Reigate bottles carried the campaign name "Run Off Depression" alongside the logo, which tells anyone who asks what the team was doing rather than only which charity it was for. A logo names you. A campaign name explains you.

Something they will use on every run afterwards. The Lucy Rayner Foundation gave its 68 Run Reigate participants 770ml aluminium sports bottles and logo bugs. Someone who trained for months and raised money on your behalf is a different audience from a spectator, and the thank-you should reflect that.