Promotional Product Guides

Pantone matching means mixing ink to a numbered colour reference so a brand colour prints consistently across products and orders. You need it when your logo is screen or pad printed in spot colours. It matters less for full colour printing, which gets close but can't always match exactly, and for embroidery and engraving, which use thread shades or no colour at all.

Screen printing applies ink on top of the fabric, while embroidery stitches the design into it with thread. Screen printing suits bold designs, large print areas and bigger orders, and it's priced per colour. Embroidery gives a raised, hard wearing finish that suits smaller logos on polo shirts, caps and jackets, and it's usually priced on stitch count.

Check the spelling of every word, including web addresses, then the logo version and colours, the size and position, the product colour and quantity, and the branding method. Check the price and delivery date too, and make sure whoever has to sign it off has seen it, since changes after approval are what hold orders up.

Upload the largest, clearest JPEG or PNG you have when you request your Visual Proof™. Our in-house designers can often clean it up or redraw it as part of the proof process, and the proof shows you how it'll look before you order. Avoid small images saved from emails or screenshots of your website, which are usually too low in resolution.

Because a large part of the cost is setting up the print run, and that happens once regardless of how many items go through it. Making the screens, positioning the artwork and setting the machine costs the same for 50 units as for 5,000, so it's spread across more items as the order grows. Prices step down at set quantity breaks rather than sliding, so it's worth checking the next break up before you order.

It depends on what the product has to do. For anything worn, carried or given as a gift, handling it first is worth the delay, because material and weight are difficult to judge from a photograph. For a straightforward giveaway item you have ordered before, a digital proof showing the branding is normally enough. Ask whether pre-production samples are available for the specific product, since the answer varies by item.

A minimum order quantity (MOQ) is the smallest number of units a supplier will produce in a single run. MOQs exist because setting up a print run has a fixed cost regardless of how many items you order. Our MOQs vary by product and are shown on each product page.