All Guides

How to choose event identification: lanyard materials, why a safety breakaway matters, which wristband suits which event, and badge fixings.

How to work out the cost per impression of branded merchandise, where it genuinely performs, and how to measure whether your spend is working.

How to choose a branded notebook: size and binding, cover materials, debossing against foil, paper weight, and what makes it a client gift.

How to check green claims on merchandise: UK rules, which standard backs which claim, and what recycled, biodegradable and plastic free really mean.

How to use branded merchandise before, during and after a product launch, match it to what you're launching, and keep the date and the secret safe.

The difference between screen printing, embroidery, digital and pad printing, engraving and debossing, plus fixes for dark fabric, Pantone and artwork.

Branded merchandise for charities and fundraisers: what to order, how to keep costs down, and what to look for when buying on a tight budget.

Promotional products are branded physical items used to build awareness, reward loyalty and support events. Find out how they work and how to order them.

A practical guide to choosing event merchandise: how to match products to your audience, work out budget per head, manage lead times and get the most from your proof.