Hotline’s Sponsorship Programme: Who We Support and How to Apply
What Hotline’s Sponsorship Programme gives charities and non-profits, who can apply and how, and the organisations Hotline has supported so far.
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View allHotline's Sponsorship Programme gives charities and non-profit organisations branded merchandise for their events, fundraising and outreach, and you can apply through the form on our sponsorship page. We've sponsored everything from prizes for a charity golf day and tote bags for every finisher of a women's 8K run to pencils for children's art packs and wristbands for London Marathon runners.
This article explains what the programme offers, who can apply and how, why we do it, and the organisations we've supported so far.
What does Hotline's Sponsorship Programme offer?
Through the programme, we provide charities and non-profit organisations with branded merchandise to help them run their events, raise money and spread the word about their work. What we provide depends on the event, from pens and tote bags to wristbands, sports bottles and drawstring bags, usually printed with the organisation's own logo.
Organisations we've sponsored have used our free Visual Proof™ to see their logo on the products before anything was made. Yvonne West of Brain Research UK, which we sponsored at the 2026 TCS London Marathon, said: "The Visual Proof™ stage was especially helpful. It gave us real confidence in how the final products would look and ensured everything aligned perfectly with our branding before going into production."
Who can apply?
The programme is for charities and non-profit organisations. The organisations we've supported include national and local charities, a community interest company, grassroots sports clubs and the organisers of community and fundraising events, from a business group's Christmas charity luncheon to a golf day run by three friends.
How do you apply?
Fill in the application form on our sponsorship page with your organisation's name, your name, your email address, phone number and website, and use the Details box to tell us about your organisation and what you'd like the merchandise for. Our sponsorship team will then be in touch.
Why does Hotline sponsor charities and community groups?
We sponsor charities and community organisations to give something back, and branded merchandise is what we know best, so it's what we give. We want the products we provide to make sense for the event and the people receiving them, particularly when organisers already have enough to think about.
You can see it in what we've supplied. For RISE's 8K run along the Sussex coast, that meant a tote bag for every runner who crossed the finish line. For Spread a Smile's virtual art club, it meant rainbow pencils for art packs posted to children in hospital or at home, which the charity described as "small ambassadors for our mission".
Holly Freeman of Rise UK explained why the charity came to us: "Hotline has a strong reputation for supporting community initiatives and promoting positive social impact, which made them an ideal partner for an event that’s all about empowerment, inclusion, and wellbeing."
Who has Hotline sponsored?
These are some of the organisations we've sponsored recently. Each one links to its case study in our Knowledge Centre.
| Oragnisation | Who they are | What we supplied | What it was for |
|---|---|---|---|
| Brain Research UK | A national medical research charity | Branded silicone wristbands and hand-waving flags | Its runners and supporters at the 2026 TCS London Marathon |
| RISE | A Brighton charity supporting women, children and families affected by domestic abuse | Printed cotton tote bags | A bag for every finisher of the 2025 RISE 8K Undercliff Run for Women |
| Spread a Smile | A charity supporting seriously ill children and their families | Branded rainbow pencils | Art packs posted to children joining its virtual art club from hospital or home |
| Spitalfields Music | An arts and community charity in East London | Printed pens and cotton tote bags | A freshers' fair, and its 50th festival in 2026 |
| Phegsdann | An annual charity golf day run by three friends | Branded golf umbrellas and ball markers | Prizes at the 2026 golf day, which raised £8,118 for Princess Alice Hospice |
| DHB Events | Organisers of the Dorset and Hampshire Businesses Christmas Charity Luncheon | Branded recycled metal pens | The December 2025 luncheon, which raised just under £40,000 for two charities |
| Obimi CIC | A community interest company | 50 branded cotton tote bags | Welcome packs at its Pause and Reset wellbeing day for parents and carers of children with special educational needs and disabilities |
| Wessex Volleyball Club | A volleyball club in Poole and Bournemouth, founded in 1976 | 50 branded drawstring bags | Junior taster sessions at its 50th anniversary weekend in July 2026 |
| Economics Olympiad UK | An academic competition for school-age economists | 250 branded sports bottles | Its National Final at SOAS, University of London, in June 2026 |
We've also supported Great Ormond Street Hospital, Hope Against Cancer and Sway Junior Football Club, among others. Our case studies tell the stories of other sponsorships too, including the Lucy Rayner Foundation, the Rossendale and Pendle Mountain Rescue charity ball, the Hospital Broadcasting Association's centenary and Pink Sisters Wellbeing Club.
What do the organisations say?
The organisations we've sponsored tell us the products made a difference on the day.
- "The sponsorship made a real difference. The branded tote bags transformed our welcome packs into something special and helped attendees feel genuinely appreciated from the moment they arrived." (Helen, Obimi)
- "Being able to offer them these items created a really meaningful moment of connection." (Yvonne West, Brain Research UK)
- "The pens helped us to both open up conversations with students, and give them something to remember us by." (Tilly, Spitalfields Music)
- "Support from organisations such as Hotline is invaluable in helping initiatives like the Economics Olympiad continue to grow." (Economics Olympiad)
Apply or find out more
If you run a charity or non-profit organisation, apply through the form on our sponsorship page. For ideas on what works at fundraising events, read our guide to promotional products for charity events, or browse our charity merchandise and request a free Visual Proof™ on anything you'd like to see with your logo.